The old Blake’s and Hoseason’s boating brochures provide an invaluable source of information for me when researching the boats and boatyards of the Norfolk and Suffolk Broads and also give a good insight into how boating holidays were conducted over the years. I am always keen to add more to my collection and have also been loaned a small collection which were scanned onto my PC for future reference. In the past I have also received scanned copies of some of brochures produced by some of the long gone agencies agencies such as Bradbeer’s, Helmsman and Pennant, all of which have now been the digital equivalent of very well thumbed! Many thanks to those people who have helped with this.
A couple of weeks ago I purchased a copy of the FreshFields Boating Holidays 1984 brochure which included the Richardson’s fleet at Stalham and is interesting on many levels. FreshFields was a division of the Rank Organisation who were a long established name in the British entertainment industry through their film production and distribution and the ownership of the Odeon chain of cinemas. During the 1950s and 1960s Rank began to diversify their business interests which included the formation of the Rank Xerox photocopying company and the purchase of several British radio and hi-fi manufacturers. During the 1970s they moved into the leisure industry, buying up holiday camps, hotels and boatyards in the UK and Europe and in 1974 had purchased the Richardson’s boatyard at Stalham along with their fleet of 244 cruisers. This was an era when many large corporations were moving into the leisure market, cashing in on the booming holiday industry, and there were various takeovers of boatyards on the Norfolk Broads around this time by the likes of Ladbrokes and Guinness. There is an interesting thread from a few years ago on the Norfolk Broads Forum which collates some of the information together, but it is a rather complicated and confusing topic that I still haven’t managed to get my head around and needs further research. As the 1970s progressed, the boat hire industry began to fall into decline with less and less people booking boating holidays. In a rather simplified version of events, many previously family run hire fleets were amalgamated by the various groups into “super fleets”, boats were redistributed around the system and some yards were closed. As the decline set in, and profits presumably began to diminish, it appears that the groupings began to be sold on to other large companies …. and this is where I start to lose track and get a headache!
It seems that Rank did little in the way of maintenance and upgrading of the Richardson fleet and, by 1984 there were only around 70 boats of the original 244 available to hire from Stalham. What makes the brochure so interesting is that, although produced by the Rank Organisation, by Easter of that year the boatyard had been sold back to Robert Richardson. The potted history of the yard on the Richardson’s website mentions that the boats were not in the greatest of condition and only 54 of them were of an acceptable standard for hire, which resulted in three or four years of hard work to bring them up to scratch again.
As I mentioned in the introduction, the brochure provides a very useful record of the Richardson’s fleet at that time, but it was also bought with a certain amount of nostalgia as it was the brochure from which we booked our very first Broads holiday in August 1984. We were newly married (I was just 18) and we had no money but wanted to get away for a break that didn’t involve too much traveling. I’m not sure why we decided to go boating on the Broads, but I do remember it was very cheap for a three night break over the August Bank Holiday weekend, and so it was duly booked through our local travel agent. I’m very good at nagging people to write down their holiday memories for the website and I keep saying that I must do the same, although our memories are pretty scant. Much to my embarrassment these days, I do remember being reprimanded for speeding by a River Inspector as soon as we left the boatyard! The abiding memory was just how relaxing the weekend was and we were blessed with glorious weather. The boat we had booked for our trip was one of the Fleetline/Seaway class of aft-cockpit Elysian 27′s. Unfortunately, we didn’t take any photos of the boat itself so I don’t know exactly which one it was. There was a single berth in the forward cabin with a washbasin to port and a toilet and shower starboard. In the saloon, opposite the galley, the dinette made up into a double berth which is where we slept. My memories of the boat are born out by Richardson’s own account of the poor condition of the fleet when they took the yard over again. It seemed to me at the time that it was stuck in a time warp and looked as though it still had the fittings, fixtures, curtains and upholstery with which it had been equipped when it was built in the 1960s and was in dire need of some TLC. We had a great weekend though, so much so that we returned to Richardson’s the following June for a longer break aboard one of the Petite Gem’s which was a lovely little boat, and testament to the efforts that I now know were going on to refurbish the fleet.
Whilst on the subject of the FreshFields brochure, this advert for the Broads Barbeque on the back page caught my eye. Held every Friday night at the Dog Inn at Ludham between June and August, the FreshFields barbecue was advertised as THE place to spend the last night of your boating holiday as it was within easy return distance for handing back the boat the following morning. Live music was provided and the advert encouraged you to go “partying with all your fellow Broads lovers at a typical Broads pub” with tickets priced at £2.75 for adults and £1.75 for children. I’d never heard of the Broads Barbeque before and don’t know how long this ran for …. do you remember attending? I just love these quirky little aspects of Broadland’s history!


























