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Designed & Maintained By Carol Gingell

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The following collection of photographs are a selection taken from two albums which documented Broads holidays dated as 1931 and 1934. Sadly, I know nothing about the people featured, but the first holiday was taken by a party of ladies aboard the skippered yacht “Iverna”, the second was a family holiday on the motor cruiser “Maid Of The Foam”.

This photo is a bit of a puzzle. One of the boating party is obviously leaving their car at the boatyard prior to their holiday onboard “Iverna”. Iverna was built and hired by Ernest Collins at Wroxham, however, the sign in the background of this photograph is for the Alfred Collins boatyard mentioning houseboats and boats for hire. So I am not entirely sure which yard this was taken in! Presumably the two men are employees of the yard as the holiday party were an all female group.

“Iverna” being put through her paces in 1931, thought to have been taken on Wroxham Broad. As previously mentioned, Iverna was built by Ernest Collins and was a 6 berth, cutter-rigged yacht, 40ft in length with a 9ft 6in beam. It came with an attendant/skipper who had a berth in the forepeak and cost between £8 and £13 for weeks hire.

Another photograph of Iverna on Wroxham Broad.

Another in the sequence of photographs taken on Wroxham Broad.

A sailing dinghy was included in the hire price and is presumably where one of the holiday party took these photographs from.

The final photograph of Iverna on Wroxham Broad.

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We start with a view of Wroxham Bridge viewed from Jack Powles boatyard in 1931. This was formerly the site of Alfred Collins boatyard, when he died c1919, his partner Jack Powles took over the running of the yard and, in 1925, the name was changed to Jack Powles and Co. Even in the 1930s, Blakes brochures still listed Powles as being late Alfred Collins & Co. The yacht in the foreground on the right was the 38ft “Commodore”which was built in 1923 and cost between £9 10 shillings and £14 5 shillings for a weeks hire in 1933. On the left of the photograph, on the opposite side of the river, is John Loynes boatyard which had been established in Wroxham in the 1880s.

The riverfront at Horning, taken from Swan Corner in 1931.

This photograph, taken at Horning, is wonderfully evocative of the 1930s with the clothing and parasols. The Swan Hotel can be seen in the background.

A busy river scene - unknown location, but probably on the River Bure.